Pricing

Monthly Active User (MAU) refers to the count of unique users with whom messages were exchanged within a billing period. The billing period here refers to the month of your billing cycle. If a business has exchanged multiple messages with a unique user within a billing month, it is still counted as one user. The count for MAU is reset to 0 on the first of every billing month.

Conversations are 24-hour message threads between you and your customer. Conversations are categorized with one of the following categories.

Utility conversations e.g. order updates, delivery updates, and other transactional use cases Authentication conversations e.g. one time passcodes (OTP) / account verification Marketing conversations e.g. promotions and offers. Service conversations - Any user-initiated conversation, such as to resolve a customer query. The template category will determine the conversation category and charges. From November 01, 2024, Service conversations are free for all businesses.

Conversations are not charged when users message businesses via call-to-action buttons on Ads that Click to WhatsApp or Facebook Page call-to-action buttons. WhatsApp is now offering more free conversations through these entry points by extending the free conversation window from 24 hours to 72 hours.

Agents are members of your support team who log in to your account to access customer data and interact with customers as needed to resolve support issues. These agents hold paid roles and require licensed seats, which allow them to manage customer conversations. Each plan includes a set number of agent seats.

If you’ve used up all available agent seats in your plan, you can purchase additional seats. When you add more agent seats, you’ll receive a prorated charge for the current billing month, followed by the regular rate on future invoices.

For example, if your billing date is the 1st of each month and you add a seat on the 16th, your next invoice will include a prorated charge from the 16th to the end of the month, along with your regular monthly subscription fee.

Similarly, if you decide to reduce the number of agent seats mid-month, the cost will also be prorated. For example, if you remove a seat on the 16th of a month, your invoice will include a prorated credit for the seat from the 16th through the end of the month, in addition to your regular monthly subscription.

We take data security seriously. Our Digital Connect Platform is hosted on Amazon Web Services (AWS) data centers hence inheriting IT security controls of AWS for both the network and physical security. Both providers use audited security including ISO 27001 and SOC 2 compliance. Uptime between 99.95% and 100% is guaranteed.

Infrastructure access is restricted and regulated through an access control model. Access is limited to only those employees whose roles require it. Privileges must be assigned based on team, unit, and job requirement.

We utilize industry recognized and highly regarded web application firewall (WAF) to effectively protects against attacks against our services running on our platform. Protections against DDoS (Distributed Denial of Service) are also included along with data encryption and TLS 1.2 to authenticate and encrypt data securely during transmission. Real-time traffic is actively monitored for malicious behavior so that appropriate measures can be taken.

One of the best things about our plans is flexibility. You are free to upgrade or downgrade your plan at any time based on your needs, including in the middle of a billing period. Upon changing to a new plan, we will cancel your current plan and charge you for your new plan on a pro-rata basis. Proration handles the increase or decrease to the subscription price when a price changes during any billing period of a subscription. We will charge you for the original subscription plan (based on the number of days remaining before renewal) and then apply new charges to your account for the remaining days of the new plan.